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The adidas Originals Superstar
06-09-2017, 07:12 PM
Post: #1
The adidas Originals Superstar
The adidas Originals Superstar

Last year, adidas Originals stole the show at All-Star Weekend thanks to introducing their new XENO technology. The 3M reflective material showcased a luminous iridescence with glass-pained like patterns that revamped such classics as the adidas superstar online and the then-new adidas ZX Flux. The Aroura Borealis, also known as the Northern Lights, will be a theme throughout this year’s All-Star Weekend festivities given that the game will be hosted in Toronto in the midst of winter. So what better way than for the three stripes to update the adidas ZX Flux XENO with additional colorways and a new glow. The light-responsive technology explodes in an array of colors once a camera’s flash splashes across the upper in three new colorways.

Johnson said the sneakers are still selling, just not as quickly as it once did like last year, when "every teenage female, potentially in the world, needed to have a pair," according to Johnson. The Superstar was also the best-selling sneaker overall according to industry analysts NPD Group, the first time the brand had a shoe in the top spot in a year. It's no surprise that the shoes have hit their peak, as any fashion trend ebbs and flows and the two Adidas models have been popular for a few years now. adidas superstar 80s, which has made a conscious effort to reorient their business to respond more efficiently to its customers' changing preferences and buying trends especially in the US, is likely ready for the change in trends.

“Every product has a natural lifecycle of how long it’s going to last, and the growth rate on both of them was pretty strong over the last year,” Matt Powell, VP and sports industry analyst with The NPD Group, explained to Footwear News. “It’s hard to keep growing on top of big numbers. It’s not illogical that the growth rate would start to slow.” According to The NPD Group Retail Tracking Service, sales of the Superstar grew six times year-over-year in the U.S. by the end of 2016, and the Stan Smith experienced five times the growth from its sales in 2015. But in April 2017 compared with the same time last year, adidas superstar ii increased just 24 percent, and the Stan Smith saw a 6.5 percent decline.

adidas superstar dames is a sneaker that will NEVER go out of style no matter how much time passes by. The silhouette is cemented in history and will always be appreciated by fans of sneaker culture. Today we bring you a new colorway that bring this North Carolina vibes along with it as the shoes features an all-white leather upper with accompanying light blue accents on the three stripes branding and heel tab. Gold detailing can then be seen on the adidas branding on the tongue as well as on the “Superstar” writing on the side panels. Breathable mesh replaces what was once knit, making it a viable option as it warms up outside. A single elastic strap extends from the shell toe and loops around the vamp.
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